The Uniform

The most interesting person in the room is never the one in the full tuxedo. It’s the one in the beat-up vintage hoodie, worn-in denim, and $5,000 worth of solid metal on their wrist.

High-low isn’t a trend; it’s a power move.

It’s about the contrast. The juxtaposition of a brutalist, lab-grown diamond stud against a raw-edged tee. The flash of a heavy chain under a thrifted jacket. We don’t design our pieces to be "saved" for special occasions. If you aren't wearing your jewelry to buy a coffee or catch a flight, you're doing it wrong.

Luxury that needs a dress code isn't luxury—it’s a costume.

Wear the armor. Leave the suit.